Having told users that the change "makes it easier for people to find and learn about you", Facebook has effectively opened up the bottomless pit of personal data at their disposal to everyone on the web.
The motivation for this move is primarily to increase traffic to the site from search engines - inspired by growing competition from Twitter (its pages are fully indexed and searchable) - thereby increasing ad revenue.
As of now, when a current users logs on to Facebook they will be greeted by a popup asking them to review and update their privacy settings. Whilst it is relatively easy for users to choose to keep their old settings, it is the new settings recommended by Facebook that have come under close scrutiny.
If a user adopts Facebook's recommendations then details of the user's gender, location, friends and family, as well as all posted content and status updates, could be found on search engines like Google or Bing.
This represents a fundamental shift in Facebook's social media function; instead of disseminating pictures and information amongst a closed social circle it now broadcasts that information to the world.
Many users who were initially drawn to the site by a desire to connect with friends and acquaintances from college, university, school or work - rather than a Twitter-esque desire to broadcast information to the world - may be dismayed by this news.
It is worth mentioning that under-18's using Facebook will be restricted to sharing info with friends, regardless of the options they select.
In a press statement the Electronic Front Foundation said: "These new 'privacy' changes are clearly intended to push Facebook users to publicly share even more information than before. "
It added: "Even worse, the changes will actually reduce the amount of control that users have over some of their personal data."
The US-based Electronic Privacy Information Centre (Epic) concurred with the EFF's early assessment before announcing that it would analyse the changes to see if they amounted to trickery.
Ultimately, the question all social networkers should (but probably won't) ask of themselves is: "How much personal information am I comfortable sharing with the world?"